Shelly D.
Senior Director, Global Events @Appspace
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WORK HISTORY
Senior Director, Global Events @Appspace
ABOUT SHELLY D.
Global events and experiential marketing leader with 15+ years of experience building and delivering high-impact programs across B2B SaaS and financial services.I lead the strategy and execution of large-scale conferences, tradeshows, executive meetings, and customer events that drive brand visibility, audience engagement, and business growth. I manage complex global programs and partner cross-functionally with marketing, sales, product, and executive teams to create meaningful event experiences.Core expertise: Global event strategy • Experiential marketing • Field and customer events • Large-scale conferences and tradeshows • Vendor and budget management • Cross-functional leadership
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