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Senior Director, Marketing & Communications @Acuity International
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WORK HISTORY
Senior Director, Marketing & Communications @Acuity International
Reston, VA, US
I lead enterprise-wide marketing strategy and execution to support business growth, brand visibility, and pipeline development. • Sets strategic direction for marketing, communications, and brand, aligning efforts with company growth goals and market priorities• Leads a cross-functional team of 3 FTEs, 2 contractors, and an external agency to deliver integrated campaigns and measurable business impact• Partners closely with Sales, Business Development, and Executive Leadership to drive demand generation and accelerate qualified pipeline• Oversees multi-channel digital campaigns, content strategy, and brand initiatives to enhance visibility, engagement, and positioning• Manages corporate communications, public relations, and crisis response efforts to elevate executive presence and protect brand reputation• Implements marketing automation tools and analytics platforms to streamline execution, improve efficiency, and measure performance• Guides continuous optimization of the marketing function, ensuring strategy, structure, and resources evolve to meet business needs
EDUCATION
Kenyon College
B.A., International Studies, Economics and Latin American Studies
ABOUT LEANDRO M.
With nearly 20 years of experience, I have a strong track record of developing innovative and cost-saving strategies for marketing, business development, communications, events, and social media for a diverse range of organizations, situations, and budgets.
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