Leah Trice
Communications Specialist @Nashville Zoo
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WORK HISTORY
Communications Specialist @Nashville Zoo
Nashville, TN, US
Secured National coverage such as Good Morning America, People, AP, Scary Mommy, USA Today, TODAY, News Nation, NBC Nightly News, ABC News, ABC World News, etc- GMA Live morning show coverage was the first of its kind at Nashville Zoo- Bought advertising in the media for various events, coordinating content, placement, and duration while maintaining a marketing budget-Expanded coverage to all 50 states as well as globally-Secured earned media coverage that directly contributed to breaking attendance records in Q4 of 2024 including events Zoolumination, Sunset Safari, and Boo at the Zoo-Secured earned media coverage that directly contributed to website traffic including a Fox 17 article for Sunset Safari that was the second-highest source of web traffic for August 2025 with the number one spot being paid media-Significantly increased media coverage within the first 6 months of employment, averaging 1.4 billion a month in media reach-Contributed to a significant increase in TV Viewership-Recommended and updated PR tools to better support the department-Worked with a budget to support and improve influencer relations and strategy-Acted as a spokesperson for the organization, achieving on-camera speaking experience-Created a more organized workflow, created key messages, PR plans, reports, and other essential PR support tactics to modernize the Zoo’s approach.
EDUCATION
The University of Alabama
Bachelor of Arts in Communication and Information Sciences, Public Relations/Image Management
SKILLS
ABOUT LEAH TRICE
I am a seasoned communications professional seeking PR roles that encourage growth. I have five years of experience securing earned media for Nashville Zoo, indie musicians, influencers, and franchise owners in fitness, food and beverage, beauty, child services, and retail. Through this experience, I’ve developed exceptional attention to detail and the ability to work quickly and effectively. The coverage I\'ve secured consists of local, trade, national traditional, and non-traditional media- B2B & B2C.
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