Jim Bartoo

Marketing and Public Relations Director @Nashville Zoo

Nashville, TN, US

Spearheaded marketing initiatives, increasing attendance by over 300%• Organized all aspects of paid advertising campaigns, saving thousands in agency fees• Instituted comprehensive social media strategies, broadening reach year over year• Executed multifaceted campaigns, increasing membership by over 350%• Facilitated departmental cooperation, resulting in new offerings boosting revenue by and expanding audience reach• Created and executed targeted campaigns by collaborating with stakeholders, enhancing success rates of programs• Implemented website design and email campaigns, aligning branding and achieving communication goals• Forged media relations, securing coverage on local, regional, national and international platforms

University of Tennessee, Knoxville

B.S.