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Jennifer Basso Smith

Senior Vice President, Client Management @Influential

Mamaroneck, NY, US
EMAILS
j•••••@influential.co
MOBILE NUMBERS
+19•••••••22

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WORK HISTORY

Dec 2025 — Present

Senior Vice President, Client Management @Influential

New York, NY, US

EDUCATION

1992 — 1996

Manhattan University

BA, Communications / Journalism

SKILLS

Media PlanningBrand ManagementContent StrategyMarketing StrategySocial MediaDirect MailSocial NetworkingBrand AwarenessMarketing ResearchMobile AdvertisingMarket ResearchMarketing CommunicationsMarketingDatabase MarketingAdvertisingDisplay AdvertisingStrategyMarketing ManagementEmail MarketingInteractive AdvertisingDigital StrategyB2bDirect MarketingCreative DirectionDigital MarketingRelationship MarketingComscoreB2b MarketingAnalyticsMedia StrategyMobile MarketingSocial Media MarketingCustomer InsightBrand DevelopmentWeb AnalyticsIntegrated MarketingCreative StrategyCrmDigital MediaOnline Advertising

ABOUT JENNIFER BASSO SMITH

With over two decades of invaluable experience in advertising and media, my journey has revolved around the nucleus of Client Service. I stand as a steadfast brand steward, esteemed, and relied upon not only by my respected clients but also by my internal agency teams. My fervor lies in fostering relationships and assisting clients in achieving their overarching business objectives through digital innovation, analytics, and data-driven strategies. Furthermore, I recognize the pivotal importance of agility, adaptability, and embracing change as an agent of transformation in our ever-evolving landscape.As a dynamic professional, I embody a multifaceted approach that blends account stewardship, strategic innovation, and salesmanship to drive results. I harness the power of collaboration, mindfulness, accountability and proactive intuition, coupled with an entrepreneurial drive and competitive spirit that fuels success.

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