Jennifer Basso Smith
Senior Vice President, Client Management | Client Partner | Client Service | Relationship Expert | Results Oriented | Growth Focused | Data Driven | Confident Leadership | People First
- Role
- Senior Vice President, Client Management at Influential
- Location
- Mamaroneck, NY, US
- LinkedIn followers
- 500 followers
About Jennifer Basso Smith
With over two decades of invaluable experience in advertising and media, my journey has revolved around the nucleus of Client Service. I stand as a steadfast brand steward, esteemed, and relied upon not only by my respected clients but also by my internal agency teams. My fervor lies in fostering relationships and assisting clients in achieving their overarching business objectives through digital innovation, analytics, and data-driven strategies. Furthermore, I recognize the pivotal importance of agility, adaptability, and embracing change as an agent of transformation in our ever-evolving landscape.As a dynamic professional, I embody a multifaceted approach that blends account stewardship, strategic innovation, and salesmanship to drive results. I harness the power of collaboration, mindfulness, accountability and proactive intuition, coupled with an entrepreneurial drive and competitive spirit that fuels success.
Experience
Senior Vice President, Client Management
Dec 2025 — Present · New York, NY, US
Education
Manhattan University
BA, Communications / Journalism
1992 — 1996
Skills
- Media Planning
- Brand Management
- Content Strategy
- Marketing Strategy
- Social Media
- Direct Mail
- Social Networking
- Brand Awareness
- Marketing Research
- Mobile Advertising
- Market Research
- Marketing Communications
- Marketing
- Database Marketing
- Advertising
- Display Advertising
- Strategy
- Marketing Management
- Email Marketing
- Interactive Advertising
- Digital Strategy
- B2b
- Direct Marketing
- Creative Direction
- Digital Marketing
- Relationship Marketing
- Comscore
- B2b Marketing
- Analytics
- Media Strategy
- Mobile Marketing
- Social Media Marketing
- Customer Insight
- Brand Development
- Web Analytics
- Integrated Marketing
- Creative Strategy
- Crm
- Digital Media
- Online Advertising
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