Laya María Nohra
Growth Manager @Nelo
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WORK HISTORY
Growth Manager @Nelo
Mexico City, MX
EDUCATION
Coderhouse
Data science, Data science
Instituto Tecnológico de Buenos Aires
Industrial Engineering
Université catholique de Louvain
Exchange Student , Business Administration and Management, General
ABOUT LAYA MARÍA NOHRA
Inbound & Performance Marketing Manager with 6+ years of experience across retail, e-commerce, fintech, and online education. I specialize in turning data into clear, actionable insights that drive growth and improve acquisition efficiency.With a background in Industrial Engineering, I bring a structured, analytical approach to performance marketing — from budget planning and forecasting to daily optimization and experimentation. I’ve managed and scaled campaigns across Google, Meta, TikTok, X (Twitter), Apple Search Ads, and DSPs, with a strong focus on CAC and sustainable growth.I regularly present performance results, insights, and recommendations to high level stakeholders, translating complex data into clear business decisions. I’m highly data-driven, building dashboards in QlikView, Looker Studio, Metabase, and Google Sheets, and analyzing performance using SQL.Results-oriented and always focused on continuous improvement.
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