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Laya María Nohra

Growth Manager @Nelo

Mexico City, MX
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2026 — Present

Growth Manager @Nelo

Mexico City, MX

EDUCATION

N/A

Coderhouse

Data science, Data science

2014 — 2021

Instituto Tecnológico de Buenos Aires

Industrial Engineering

2019 — 2019

Université catholique de Louvain

Exchange Student , Business Administration and Management, General

ABOUT LAYA MARÍA NOHRA

Inbound & Performance Marketing Manager with 6+ years of experience across retail, e-commerce, fintech, and online education. I specialize in turning data into clear, actionable insights that drive growth and improve acquisition efficiency.With a background in Industrial Engineering, I bring a structured, analytical approach to performance marketing — from budget planning and forecasting to daily optimization and experimentation. I’ve managed and scaled campaigns across Google, Meta, TikTok, X (Twitter), Apple Search Ads, and DSPs, with a strong focus on CAC and sustainable growth.I regularly present performance results, insights, and recommendations to high level stakeholders, translating complex data into clear business decisions. I’m highly data-driven, building dashboards in QlikView, Looker Studio, Metabase, and Google Sheets, and analyzing performance using SQL.Results-oriented and always focused on continuous improvement.

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Laya María Nohra — Growth Manager at Nelo in Mexico City, MX | Unifers