Heather Lawson
Senior Industry Marketing Manager @Aspen Technology
Signup · Get unlimited contacts
WORK HISTORY
Senior Industry Marketing Manager @Aspen Technology
Developed messaging and thought leadership content to drive awareness of AspenTech solutions for pharmaceutical and biotechnology manufacturing• Led project to assess pharma portfolio digital integrity and compliance readiness which resulted in better business alignment on messaging and the addition of new features to product improvement plan.• Coordinated with regional marketing, sales and technical experts to deliver compelling content for conferences including serving as chair for pharma maintenance conference.• Tailored new product messaging for pharma market and partnered with product management and technical experts to develop sales training and customer webinars for product launch.
EDUCATION
Harvey Mudd College
Bachelor of Science (BS), Engineering
UNC Kenan-Flagler Business School
MBA, Marketing
Claremont McKenna College
Bachelor of Arts (BA), Economics
SKILLS
ABOUT HEATHER LAWSON
I am an analytical marketing leader who excels at translating technology into customer value. I like to learn new markets and use that knowledge to help businesses make better products. I believe business decisions should start with a deep understanding of customer needs. I enjoy organizations where marketing has a critical role in defining the strategy. And I thrive on teams that need my combination of engineering, business, and leadership experience to break down a problem, build alignment, and maintain focus on the critical items. I specialize in marketing campaign creation, value propositions, sales channel engagement, and new product development/launch. I can be reached through LinkedIn.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.