Allison McNulty
Senior Manager, Product and Partner Marketing @Aspen Technology
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WORK HISTORY
Senior Manager, Product and Partner Marketing @Aspen Technology
Houston, TX, US
Develop and direct all co-branded marketing activities with channel partners such as Emerson, Microsoft, PinnacleART, etc. promoting the Asset Performance Management software suite. Responsibilities include new relationship development, engagement planning including aligning the business partnership sales objectives and rules of engagement. Design and build marketing campaigns to support strategic objectives to drive sales.
EDUCATION
Texas A&M University
Bachelor of Arts (B.A.), Journalism and Marketing
Texas A&M University
BA, Journalism
SKILLS
ABOUT ALLISON MCNULTY
Emerson leverages innovative marketing strategies and campaign creation to align business partnerships with sales objectives. As Director of Solution Marketing for the AspenTech Business Unit, contributions include developing tailored campaigns and fostering collaboration as part of the Emerson and AspenTech integration team. The role emphasizes advancing the Boundless Automation initiative and shaping the Enterprise Operations Platform. With over 20 years in marketing leadership roles, expertise spans marketing strategy, campaign design, and business development. Focus remains on translating technical solutions into measurable business value, supporting sales enablement, and aligning marketing activities with strategic objectives to drive impactful growth.
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