Felicia Bryan Daigle

Product Marketing Manager @Aspen Technology

Houston, TX, US

Accountable for global product marketing with a primary \"go-to-market\" responsibility for software solutions in Seismic Processing, Interpretation and Modeling. Closely collaborates with customers as well as globally distributed cross-functional teams in Sales, Product Management and Field Marketing ensuring success in target market segments, growth in usage, revenue and market share. Responsibilities include driving the development and execution of go-to-market strategies and tactics across key market segments for our geophysical product suite, articulate and demonstrate the value of AspenTech\'s product solutions to business stakeholders, conduct market and competitive research, translate research into actionable market strategies and tactics, develop value-based positioning and messaging, identify Best Practices through research and case studies from customers, translate technical terminology into comprehensible messaging, ensure successful marketing campaigns with compelling content, help develop internal (sales enablement) and external (customer-facing) product content including: presentations, brochures, e-books, white papers, case studies. Assist in producing content for various marketing channels such as videos, websites, webinars, client events and social media. Work jointly with Industry Marketing department to ensure messaging is representative of relevant industry dynamics.

University of Houston

Geoscience, Geology/Earth Science