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Senior Regional Product & Solutions Manager @GRUNDFOS
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WORK HISTORY
Senior Regional Product & Solutions Manager @GRUNDFOS
Houston, TX, US
As the Regional Product Manager for CBS Systems overseeing North and South America, I managed a diverse product portfolio, including HMPC, DELTA HCU, Multi E, MoSYS, Controls MPC, DPS, Split Case, and Fire Systems. My responsibilities were multifaceted, covering strategic and operational aspects.I tracked, reported, and monitored the sales pipeline to ensure proactive product success. Emphasizing strategic product positioning at different lifecycle stages, I analyzed metrics (material cost, production costs, overheads) to enhance profitability and drove Design to Value initiatives. Thorough competitor analyses ensured our competitive market positioning.Developing pricing strategies for new and existing products, I created comprehensive sales collateral—from specifications to competitor analysis quick guides and brochures. Collaboration within a cross-functional Marketing and Solutions Team ensured holistic product success. With Sales and Marketing Management, I contributed to annual product marketing plans.My role included developing and delivering product training, collaborating with the Training team for prioritized inclusion in broader programs. Collaborating with Sales and Operations, I developed sales and demand plans for operational readiness and future growth.Liaising with product development teams and key stakeholders, I ensured seamless product launches. Regular travel to production sites facilitated constant communication with engineers for continuous improvement. Engaging software teams, I ensured robust product selection and configuration software.Throughout, I prioritized the Voice of the Customer, ensuring products remained relevant and maintained leadership positions, aligned with meticulously designed product plans. My commitment extended to meticulous competitor analyses, pricing strategy development, and proactive sales and demand planning, contributing to the overall commercial success of CBS Systems\' product portfolio in the Americas.
EDUCATION
California State University - East Bay
Bachelor of Science - BS, Industrial Engineering || Minor in Mathematics
SKILLS
ABOUT SHEMKA LAWRENCE
Bachelor of Science in Industrial Engineering from California State University East Bay. Currently working as a Regional Product and Solutions Manager at Grundfos CBS, Houston, Tx. I am a results-driven Product Manager with a proven track record of success in driving the commercial performance of complex systems products. Currently overseeing the North and South American region for Grundfos CBS Inc, managing a diverse product portfolio including Hydro MPC, DELTA HCU, Hydro Multi E, Modular Systems, Controls MPC, DPS, Split Case, Fire Systems, and more. Adept at implementing strategic initiatives to ensure product profitability, lifecycle success, and market positioning. Demonstrated expertise in cross-functional collaboration, market analysis, and innovative problem-solving. Skilled in developing and executing comprehensive marketing plans, pricing strategies, and product training programs.My professional interests include industrial engineering, problem solving, teaching, computer programming, electronics, graphics design and web design. Hobbies include watching/ playing soccer, politics, technology, engineering, video games and life style.I am dedicated to maintaining product relevance, ensuring market leadership, and driving the success of Grundfos CBS Inc.\'s product portfolio in the Americas.
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