Laurie East

About Laurie East

I am a dynamic and resourceful leader with extensive healthcare finance, physician practice, small business, non-profit, “Big 8” experience and community and civic relationships; proven success in P&L management, financial reporting, financial forecasting, budgeting, revenue cycle and general ledger management. NOTABLE ACHIEVEMENTS Achieved high staff morale and retention through effective communication and problem resolution. Increased Net promoter score by 70 basis points Implemented revenue and expense processes, increasing in net operating income per wRVU by 19% Successfully negotiated Oral Maxillofacial Surgery and Dental PSA, growing oral surgery net operating income by 117% and the dental program by 50%. Analyzed practice operations for efficiency, revenue enhancement, collections and cost containment, increasing NOI by $1M. Led hospital operational staff in controlling expenses, resulting in cost savings of $1.5M in expenses Consistently exceed budget targets by at least 10% through training managers, developing tracking systems, monthly review of financial statement and developing action plans Conducted sensitivity analyses to evaluate feasibility of new services, yielding a $20M return to hospital Audited financials records and evaluated workflows resulting in the identification $1M in employee theft SPECIALTIES Healthcare CFO, Healthcare VP / COO, Physician Practice Executive, Executive Director Non-Profit, Financial and Statistical Reporting, Cash Flow and Budget Management, Strategic and Capital Planning, Cost Control, Fiscal Controls and Regulatory Compliance, Net Revenue Maximization, Financial Analytics and Forecasting, Governance, Program Development, Build High Performance Team Development, Operational Efficiency

Experience

1. Managing Partner

   Cardinal 360, Llc

   Jul 2017 — Present · Austin, TX, US

   Strategically collaborated with healthcare providers in practice setup, operations, revenue maximization, reporting, finance, governance, payer contracting, PM / EMR implementation and compliance for medical, dental and behavioral health settings. Successfully increased revenue by streamlining operations Implemented a new Practice Management and Electronic Health Record system Analyzed hospital pricing and developed a new charge master Developed assessment tools for best practice revenue cycle practice operations, and staff competencies Recruited practice administrators and billing staff for multiple practices Developed financial feasibility analyses for physician practices.

Education

• University of Rhode Island

  Bachelor of Arts (B.A.)

• Tulane University - A.B. Freeman School of Business

  Master of Business Administration (MBA)