Lauren Gramza
Field Marketing Manager @Deque Systems, Inc
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WORK HISTORY
Field Marketing Manager @Deque Systems, Inc
Herndon, VA, US
Own end-to-end planning and execution of field across North America, including regional events, executive dinners, and industry conferences.• Collaborate with Sales Leadership and BDR teams to build integrated campaign calendars, define target accounts, and create pipeline-driving activation plans aligned to revenue goals.• Manage event budgets, vendor negotiations, and logistics, delivering high-quality experiences while staying within allocated spend.• Develop tailored pre- and post-event marketing cadences and sales enablement kits, improving lead conversion and accelerating sales cycles.• Track campaign performance and event ROI using Salesforce and marketing automation tools; report on pipeline influence, opportunity creation, and attendee engagement metrics.• Own field asset and swag strategy, ensuring brand consistency and optimizing fulfillment operations to support scalable field execution.
EDUCATION
Ohio University
Bachelor of Applied Science (B.A.Sc.), Communications and Marketing
SKILLS
ABOUT LAUREN GRAMZA
Motivated and creative professional with demonstrated leadership experience in a variety of areas. Strengths in coordination and organization, streamlining of processes, and media communications. Proven to set priorities, execute direction, and apply knowledge to enhance web, print, and social media content. Demonstrated success in coordinating highly detailed scheduling and logistics, product promotion using a wide variety of tools, and designing and executing action plans to meet and/or exceed company goals and objectives.
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