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Start for FreeLauren Baskin
Executive Vice President @Premiere Book Group
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WORK HISTORY
Executive Vice President @Premiere Book Group
Franklin, TN, US
Led e-commerce sales operations, achieving exponential growth of 450% in five years and sought new revenue driving business opportunities while establishing core systems to drive the company forward. Accomplishments- Collaborated with design, engineering, IT, and key stakeholders to build core systems to improve workflow, increase productivity, track metrics, and refine product strategy- Cultivated relationships with literary industry leaders through excellent oral and written communication in an effort to continually grow the business- Worked with customer service teams to Identify pain points and determine opportunities to increase retention and customer satisfaction- Confer with sales and publicity directors on a revolving basis to identify market opportunities- Utilized research and data to gauge marketability and rates of success of purchased products- Generated new sales business through partnerships with Meta, Facebook, and Instagram to expand market reach.
EDUCATION
Lipscomb University
Master of Science (MS), Information Technology Management, 4.0
Middle Tennessee State University (MTSU)
Bachelor of Science (B.S.), Psychology, 3.0
ABOUT LAUREN BASKIN
Passionate, innovative, and driven professional with a love for storytelling and a commitment to creating exceptional brand experiences. As an Executive Vice President at Premiere Book Group in Franklin, TN, I thrive on building connections and expanding business reach through strategic partnerships. I am not afraid to wear multiple hats and support multiple brands within the organization, demonstrating my versatility and adaptability. By utilizing research and data analysis, I assess market viability and manage risks to ensure successful ventures and drive growth. In my previous role as Director of Sales, I orchestrated the expansion of e-commerce operations, optimizing inventory management, order fulfillment, and customer service through the implementation of advanced systems and nurturing client relationships. I collaborated cross-functionally with design, engineering, IT, and key stakeholders to refine product strategy and improve overall workflow. As a dedicated account manager and liaison for a B2B website, I spearheaded the growth of the affiliates network, attracting collaborations with high-profile clients and artists through personalized pitches. I prioritized client satisfaction and retention by overseeing campaigns internally and working closely with graphic design teams to create custom marketing materials that truly resonated with our target audience. I’ve played a pivotal role in driving the growth of Premiere\'s LiveSigning brand products, establishing a strong presence in the market. I excel in managing social media platforms and executing impactful advertising campaigns, harnessing their power to drive event sales, increase profit and conversion rates, and deliver on client goals. I am always eager to explore and leverage various platforms and tools to enhance account management, improve organizational communication, and support the development of our brand. Together, we can make a lasting impact in the world of storytelling and entertainment.
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