Lauren Baskin

About Lauren Baskin

Passionate, innovative, and driven professional with a love for storytelling and a commitment to creating exceptional brand experiences. As an Executive Vice President at Premiere Book Group in Franklin, TN, I thrive on building connections and expanding business reach through strategic partnerships. I am not afraid to wear multiple hats and support multiple brands within the organization, demonstrating my versatility and adaptability. By utilizing research and data analysis, I assess market viability and manage risks to ensure successful ventures and drive growth. In my previous role as Director of Sales, I orchestrated the expansion of e-commerce operations, optimizing inventory management, order fulfillment, and customer service through the implementation of advanced systems and nurturing client relationships. I collaborated cross-functionally with design, engineering, IT, and key stakeholders to refine product strategy and improve overall workflow. As a dedicated account manager and liaison for a B2B website, I spearheaded the growth of the affiliates network, attracting collaborations with high-profile clients and artists through personalized pitches. I prioritized client satisfaction and retention by overseeing campaigns internally and working closely with graphic design teams to create custom marketing materials that truly resonated with our target audience. I’ve played a pivotal role in driving the growth of Premiere\'s LiveSigning brand products, establishing a strong presence in the market. I excel in managing social media platforms and executing impactful advertising campaigns, harnessing their power to drive event sales, increase profit and conversion rates, and deliver on client goals. I am always eager to explore and leverage various platforms and tools to enhance account management, improve organizational communication, and support the development of our brand. Together, we can make a lasting impact in the world of storytelling and entertainment.

Experience

1. Executive Vice President

   Premiere Book Group

   Jul 2020 — Present · Franklin, TN, US

   Led e-commerce sales operations, achieving exponential growth of 450% in five years and sought new revenue driving business opportunities while establishing core systems to drive the company forward. Accomplishments- Collaborated with design, engineering, IT, and key stakeholders to build core systems to improve workflow, increase productivity, track metrics, and refine product strategy- Cultivated relationships with literary industry leaders through excellent oral and written communication in an effort to continually grow the business- Worked with customer service teams to Identify pain points and determine opportunities to increase retention and customer satisfaction- Confer with sales and publicity directors on a revolving basis to identify market opportunities- Utilized research and data to gauge marketability and rates of success of purchased products- Generated new sales business through partnerships with Meta, Facebook, and Instagram to expand market reach.

Education

• Lipscomb University

  Master of Science (MS), Information Technology Management, 4.0

  2015 — 2016

• Middle Tennessee State University (MTSU)

  Bachelor of Science (B.S.), Psychology, 3.0

  2010 — 2014