Laura Startzenbach
Marketing | Product Management | Ideas-to-Action
- Role
- Consultant at Johnson & Johnson MedTech
- Location
- North Grafton, MA, US
- LinkedIn followers
- 500 followers
About Laura Startzenbach
Dynamic Marketing Director who drives innovative products from concept to customer.…
Experience
Consultant
Jun 2018 — Present · Raynham, MA, US
NPI project management of commercial launch for robot assisted TKA digital surgery.• Program management level support for cross organization launch readiness including global marketing, commercial education, professional education and service & repair, commercial ops.• Identify cross organizational process roadblocks and collaborate on innovative solutions.• Current program: robotic knee surgical solution for total knee replacement.• Previous program: arthroscopic visualization portfolio products for minimally invasive surgery. Introduction of 4K video and image capture system that connects to EMR and PACS systems using HL7 and Dicom protocols.
Education
Babson College - Franklin W. Olin Graduate School of Business
Master of Business Administration (M.B.A.)
Syracuse University
Bachelor of Science (B.S.)
Skills
- Industry Analyst Relations
- SEO
- Strategy
- Messaging
- Problem Solving
- Business Planning
- Sales Process
- Marketing
- Project Management
- B2b Marketing
- Communication Skills
- Thought Leadership
- Sales
- Strategic Planning
- Marketing Management
- Public Relations
- Cross-Functional Team Leadership
- Media Relations
- Marketing Strategy
- Channel Partners
- Demand Generation
- Business Alliances
- Rapid Visualization
- Collaboration
- Vertical Marketing
- Driving Results
- Strategic Partnerships
- Message Development
- Simplifying the Complex
- Channel Strategy
- Business Development
- Strategic Alliances
- Analyst Relations
- Problem Analysis
- Product Marketing
- Product Management
- Pmp
- Leadership
- Go-to-Market Strategy
- Product Lifecycle Management
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