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Event Manager @Black Duck
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WORK HISTORY
Event Manager @Black Duck
Growth in role from Event Specialist to Event Manager at Synopsys (now Black Duck Software)• Researches and sources industry events and secures sponsorships with the goal of brand awareness and lead generation• Works with the PR, sales, and PMM teams to ensure that messaging is aligned across all events• Takes the lead on 50 – 75 regional virtual/live tradeshows per year• Organizes and runs events including speaker management, lead generation, social media promotion, communication with vendors, live and virtual event logistics• Organize a 12-part series of hosted lunch and learns from concept to completion with a total of approximately 500 registrations • Works directly with sales leaders to align marketing event goals with sales goals• Works with various company leaders in sales, revenue operations, and marketing to source, organize and produce the annual Sales Kickoff event, with attendees spanning from 500 people to 1200 people
EDUCATION
Endicott College
Bachelor's Degree, Hospitality Administration/Management
SKILLS
ABOUT LAURA POTHIER
Strategic B2B marketing manager with 7+ years of experience driving pipeline through…
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