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Start for FreeLaura Janssen
Founder & Managing Partner @Orange Street Partners, Llc
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WORK HISTORY
Founder & Managing Partner @Orange Street Partners, Llc
Boutique marketing firm specializing in strategic and creative solutions for both brand and agency teams, with a focus on Shopper Marketing as well as Sales and Trade Engagement. Seasoned marketers, we quickly and seamlessly integrate with current teams to deliver against their most pressing marketing challenges.Deliverables range from RFP Response Management — to include Shopper Journey Mapping, Backgrounder Decks, Competitive Reviews and Capabilities Refinement — to Integrated Ideation, Program Management and Partner Procurement. Engagements include Kellogg’s, Frito-Lay, Mars, Quaker, Skechers, Jimmy Dean, Tabasco, Walgreen’s, Subway, Avon and News America.
EDUCATION
Quinlan School of Business, Loyola University Chicago
Master of Business Administration, Marketing
Miami University Farmer School of Business
Bachelor of Science, Marketing
SKILLS
ABOUT LAURA JANSSEN
An integrated thinker who earned her stripes in client-side sales and marketing at Procter & Gamble, PepsiCo and Kellogg\'s Snacks before leading teams within the agency ranks. With this unique perspective has gathered a deep understanding of the multiplying tools that influence shoppers on their path to purchase.Equally comfortable on retailer account calls as in boardroom presentations. Strong understanding of key dynamics involved in DSD sales/marketing environments. A coach at heart, adept at uncovering individual strengths and motivating all players to achieve their maximum potential. Track record of developing programs that meet the needs of all stakeholders — Brand, Sales, Trade and Shopper.
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