Laura Truncali
Sr Manager, Refer a Business Marketing @American Express
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WORK HISTORY
Sr Manager, Refer a Business Marketing @American Express
New York, NY, US
Own end-to-end cardmember marketing strategy for the Refer-a-Business (RAB) program, driving small business acquisition through integrated digital experiences• Delivered +22% YoY increase in referrals and +17% revenue growth, directly contributing to program expansion• Manage forecasting, risks & opportunities, and budget allocation for a $90M+ annual revenue program• Lead cross-channel campaign execution across email, paid media, and web in partnership with internal teams & vendors• Drive Test & Learn strategy with product teams to optimize UX, increase engagement, and improve conversion rates• Manage and mentor direct reports, fostering high performance and career development
EDUCATION
Charles University
International and Intercultural Communication
University of Hartford
B.A., Communications
University of Hartford
M.A., Communications
Saint Edwards School
Highschool Diploma, General
SKILLS
ABOUT LAURA TRUNCALI
With over a decade of experience in digital marketing and campaign strategy, I currently serve as a Senior Manager for the Small Business Card referral marketing program at American Express. My role focuses on leveraging agile methodologies and innovative marketing strategies to drive prospect acquisition and enhance the customer experience. My expertise focuses on performance marketing strategy with a focus in the digital media space. This includes B2C and B2B marketing across site, email and paid media. I am passionate about collaborative solutions to deliver impactful campaigns while ensuring operational efficiency and strategic alignment.
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