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Start for FreeLaura Skerritt Feist
Strategic Communications Manager @Auckland War Memorial Museum
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WORK HISTORY
Strategic Communications Manager @Auckland War Memorial Museum
Auckland, NZ
As Strategic Communications Manager at Auckland Museum, I lead external communications to strengthen reputation, manage complex issues, and connect audiences with the Museum’s strategic vision. My work spans developing statutory documents and publications, shaping media and stakeholder engagement, and providing counsel to the Executive Leadership Team. I drive proactive issues and crisis management, ensuring clear, consistent messaging and safeguarding the Museum’s public image. I also created and manage The Amp podcast, using storytelling to deepen engagement and bring the Museum’s mahi to wider audiences.
EDUCATION
University of Winchester
2:1 (Hons), English
ABOUT LAURA SKERRITT FEIST
I’m an experienced communications leader with more than a decade spent shaping public narrative, building trust, and guiding organisations through high-stakes moments. My background spans corporate, public sector and not-for-profit environments — where I’ve rebuilt communications functions, led teams through change, and delivered nationally visible campaigns, podcasts and publications.I thrive in fast-moving, high-trust settings where clarity, pace and strategic judgement are essential — particularly when advising executives through sensitive or high-risk decisions. I bring equal strength in narrative development, stakeholder navigation and calm, strategic crisis leadership.Key Achievements- Led communications through major crises and reputational risks, including pandemic response — resolving dozens of sensitive issues before escalation through clear executive advice and strategic messaging- Founded and launched The Amp, Aotearoa’s first museum podcast — overseeing content strategy, production and growth (10K downloads in the first season)- Directed multiple high-profile website launches from concept to delivery, ensuring brand alignment, accessibility compliance and strong stakeholder engagement- Delivered new internal communications platforms, including intranet redevelopment and employee engagement initiatives that supported cultural transformation- Transformed the Marketing & Communications function at Blind Low Vision NZ — building a new team, creating a full organisational strategy and increasing digital engagement by 62% in six months.
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