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Laura Saleri
Marketing and La Scuola Manager @Eataly
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WORK HISTORY
Marketing and La Scuola Manager @Eataly
As the Marketing and La Scuola Manager at Eataly, I am the forefront of shaping the brand\'s presence and ensuring exceptional customer experiences. My role encompasses diverse responsibilities spanning marketing, client relations, event management, and team leadership. Here\'s an overview of what this dynamic position entails:Marketing- Collaborate closely with the corporate marketing team to align with national marketing programs while developing tailored local marketing initiatives- Work alongside the store management team to craft and implement a comprehensive marketing strategy and budget aimed at driving awareness, footfall, and sales- Take charge of the store\'s social media strategy and possess the skills to step in as needed for the social media specialist- Oversee the graphical elements and overall aesthetic of the store, ensuring alignment with Eataly\'s brand standards- Safeguard the integrity of the Eataly brand by effectively communicating marketing activities and promotions internally and externally through graphics and PR content.La Scuola- Provide effective supervision to ensure seamless daily operations within La Scuola- Manage client relationships and reservations, with a particular emphasis on corporate team-building events- Proactively engage with clients to grasp their requirements and guarantee satisfaction- Coordinate bookings and event logistics, both via the Eataly website and external partners. Events & PR- Collaborate with the management team and private Event team to conceptualize store events, promotions, and partner engagements- Cultivate and maintain relationships with prominent figures such as celebrity chefs, business partners, producers, local organizations, and public entities.Team Leadership- Lead and inspire the marketing and La Scuola support team, delegating tasks, managing schedules, providing training as needed, fostering motivation, and conducting performance evaluations.
EDUCATION
Università degli Studi di Milano
Laurea Magistrale LM, Lettere Moderne
Università degli Studi di Milano
Laurea triennale, Lettere Moderne
ABOUT LAURA SALERI
As the Marketing and La Scuola Manager at Eataly, I spearhead the brand\'s presence and ensure exceptional customer experiences through comprehensive marketing strategies, client relations, event management, and team leadership. I collaborate closely with the corporate marketing team to align with national programs and develop local initiatives while overseeing the store\'s social media strategy and aesthetic standards.
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