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Laura Rodríguez
Public Relations Director @Dígito R
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WORK HISTORY
Public Relations Director @Dígito R
Líder de estrategia y ejecución en Comunicación Estratégica y PR para empresas de alto perfil como Colgate-Palmolive y Nestlé, gestionando sus relaciones públicas, relacionamiento, cabildeo y storytelling en medios tradicionales, digitales y con stakeholders clave.Fui parte del equipo responsable del evento de lanzamiento de BYD en México, el cual logró reunir a +90 medios y 80 creadores de contenido, logrando un alcance de +55 millones de impactos y 3 MDP de ROI.
EDUCATION
Monterrey Institute of Technology and Higher Education
Bachelor of Arts in Communications
Monterrey Institute of Technology and Higher Education
Masters in Marketing
ABOUT LAURA RODRÍGUEZ
Public Relations professional with over 9 years’ expertise in strategic communications…
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