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Laura Pierotti
Commercial Controlling Manager @MediaMarkt España
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WORK HISTORY
Commercial Controlling Manager @MediaMarkt España
Definition, monitoring, and analysis of commercial and operational KPIs, ensuring alignment with group and country strategic targets-Preparation of the monthly forecast and annual budget, consolidating data across business areas and conducting variance analysis with improvement recommendations-Development of business cases for new projects and investments, assessing their economic and financial viability (ROI, scenarios, market sizing, costs, revenues, etc.)-Creation of executive reports and presentations for stakeholders and senior management, providing key insights to support decision-making-Active participation in reporting automation initiatives and projects aimed at improving commercial and financial control efficiency-Execution of tech market analysis and consumer research to deliver actionable insights, collaborating with external research partners to support strategic decisions-Close collaboration with cross-functional teams to ensure effective tracking of commercial and operational performance.
EDUCATION
Università Cattolica del Sacro Cuore
Laurea Magistrale LM, Communication and Marketing Management
Liceo scientifico A. Volta, Milano
Diploma scientifico
Universidad Carlos III de Madrid
Economics and marketing
Università degli Studi di Milano-Bicocca
Bachelor's degree, Marketing and economics
SKILLS
ABOUT LAURA PIEROTTI
Sociable, curious, and open-minded, I enjoy connecting with people from diverse cultures and backgrounds. Currently focused on the retail sector, I apply my expertise to improve operational efficiency, strengthen commercial performance, and drive data-based insights that help the business grow. My work spans KPI monitoring, budgeting and forecasting, business case development, and market / consumer analysis—always aiming to unlock the strategic value behind the numbers.I collaborate closely with cross-functional teams and senior leadership, delivering clear executive reporting and contributing to both tactical and long-term planning. I am also committed to process improvement and reporting automation, enhancing the accuracy and speed of operations.I believe in teamwork and its potential, constructive collaboration to drive results and innovation.Outside of work, I find balance through yoga, good food, and a great movie at the cinema.
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