Laura Cisneros
Social Media Manager @WSS / Foot Locker
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WORK HISTORY
Social Media Manager @WSS / Foot Locker
Develop and execute the company’s social media and content strategy, aligned with overall marketing goals.Direct a team to produce high-quality, consistent content.Collaborate with cross-functional teams, including merchandise, store ops, brand partnerships, eCommerce, and customer service, to ensure content aligns with overall brand messaging.Analyze and report on the performance of social media and marketing content campaigns, making recommendations for optimization and future planning.Manage the social media budget and ensure that campaigns are executed within budget constraints and optimize budget allocation for maximum ROI and ensure cost-effective use of resources.Oversee written copy tailored to each social platform\'s specific audience.Responsible for increasing brand awareness, maintaining positive perception, and customer retention on social media.Utilize analytics tools to drive data-driven decision making, providing actionable insights and demonstrating the impact of marketing efforts.Lead and develop a high-performing marketing team, providing regular coaching, feedback, and guidance.Manage brand reputation and strategic communication during crises or challenging times.Communicate effectively with both internal and external stakeholders, sharing insights and clarifying purposes linked to actions.Drive customer engagement and retention through targeted strategies.Ensure successful cross-functional initiatives, detailing collaboration with other departments to achieve common goals.Develop and manage a master list of over 175 influencers across Texas, Los Angeles, and Miami; handle end-to-end influencer campaigns, including outreach, negotiating payments, crafting briefs, reviewing and approving content, and ensuring seamless execution for brand partnerships—often managing campaigns with 45+ influencers simultaneously on my own.
EDUCATION
California State University, Long Beach
Master's degree, Sport Management
California State University-Dominguez Hills
Bachelor of Arts - BA, Communication and Media Studies
Harvard Business School
Digital Marketing Strategy
ABOUT LAURA CISNEROS
Creative Social Media manager with positive attitude and great background in cultivating positive online presences across multiple social platforms. Successful developing and managing ever-changing social media content calendars for multiple sites. Coordinates well with graphics team and marketing group to meet objectives.
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