Carlos L.

Marketing Operations Coordinator @WSS / Foot Locker

US

Lead the creation, maintenance, and monthly forecasting of the marketing budget in close collaboration with the CMO, VP of Omnichannel, Senior Directors, and Finance team-Maintain budget accuracy, reducing forecast variance from $500K to just $5K within the first four months of taking over forecasting responsibilities-Develop and manage an invoice budget tracker to provide real-time visibility into team spending for Accounts Payable and leadership-Implement and oversee a project tracker to manage all deliverables across high-impact marketing campaigns including Back-to-School, Latin Heritage Month, and Holiday-Coordinate and streamline cross-functional workflows across Marketing, Creative, Events, Community Partnerships, and other internal departments-Introduce and lead the adoption of Microsoft Loop and Planner, improving team efficiency by over 60%; conduct company-wide training and manage rollout across departments-Lead the implementation of Airtable for the Marketing team, ensuring the platform is built to fit company workflows and department-specific needs-Collaborate closely with the Creative Director to manage digital asset workflows, photoshoots, product shoots, commercials, and campaign video production-Translate product data into visually clear PowerPoint decks for shoot planning and stakeholder approvals in coordination with the Merchandising team-Support the Community and Sports Partnerships team with sponsorship deliverables, ticket management, cross-promotional marketing assets, and future planning ideation-Manage and update go-to-market strategy documentation used across the company; provide weekly updates to ensure cross-functional alignment on campaign timing and deliverables-Coordinate talent appearances, manage deliverables, support contract negotiations, and work with Events and Brand teams to align on talent-related assets and usage.

Fullerton College

Associate's degree, Business Administration and Management, General

California State University, Long Beach

Bachelor's degree, Marketing