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Laura Burk

Founder and Consultant @Burk Analytics

Arlington Heights, IL, US
EMAILS
[email protected]
MOBILE NUMBERS
+18•••••••71

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WORK HISTORY

Jun 2020 — Present

Founder and Consultant @Burk Analytics

Chicago, IL, US

EDUCATION

N/A

Roosevelt University

Master of Business Administration (MBA), Marketing

N/A

Roosevelt University

Bachelor of Music, Music Theory and Composition

SKILLS

ManagementData AnalysisSegmentationMarketing ManagementEmail MarketingSqlOnline AdvertisingCustomer InsightBusiness AnalysisStrategyLeadershipAnalyticsOnline MarketingLead GenerationVendor ManagementCustomer AcquisitionDirect MarketingDigital MarketingCross-Functional Team LeadershipMarketing StrategyInsuranceSpssCustomer RetentionProcess ImprovementBig DataHadoopCompetitive AnalysisTableauMulti-Channel MarketingDatabase MarketingMarketing

ABOUT LAURA BURK

A versatile and exceptional marketing manager with a solid background in marketing analytics, multi-channel marketing, consumer behavior, product management, digital marketing, brand engagement measurement, road map development, and marketing mix strategy.Dedicated to optimizing the customer experience, driven by customer insights, artificial intelligence, and business strategy. A technically oriented forward thinker who utilizes strong interpersonal communication skills to work closely with cross-functional teams and business partners, increase innovative initiatives, and strengthen revenue streams.Programmer of SQL/SPSS/SAS, leveraging Tableau to transform raw data into visual analysis and insights.Experience leading analytics teams, fostering collaboration and commitment.

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