Larissa Chastain
Manager, Us Conventions & Events, Medical Devices @Abbott
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WORK HISTORY
Manager, Us Conventions & Events, Medical Devices @Abbott
Responsible for the strategic planning and execution of assigned US Conventions and Events • Capitalizes on the division’s product therapy groups to institute best practices and consistency in process and strategy• Collaborates with Global Marketing External Affairs to maintain appropriate external-facing overarching brand and disease state messaging to support US product, marketing, and sales initiatives• Utilizes the inherent value of Events & Conventions as a channel to reach, engage and educate our customers• Leads the effort to organize and coordinate all logistical details of corporate attendance to include exhibit space location, exhibit property selection, lodging and registration, travel, booth staffing and training, pre- and post-event promotions, and employee and customer correspondence• Manages budgets on assigned events and report monthly/quarterly updates in collaboration with Finance with the goal of 95% to budget • Collaborates with external partners and internal relationships within Abbott global corporate procurements services to drive adoption of new relationships• Provides recommendations on Convention participation/strategy based on direct experience and data analysis• Organization and execution of National Sales and other specific meetings and corporate functions
EDUCATION
The University of Alabama in Huntsville
Graphic Design & Marketing
Auburn University
Bachelor of Fine Arts (BFA), Graphic Design
SKILLS
ABOUT LARISSA CHASTAIN
Driven and goal-oriented, responsible for defining and executing marketing programs which drive business impact, align with corporate initiatives, generate customer demand, and increase brand awareness. Management of key marketing programs, promotional opportunities, and workflows, as well as provision of support to sales in coordination of global events. Development of effective internal marketing program communications for branding and labeling efforts, promotions, events, and structure. • Over 20 years of marketing communications experience.• Excellent verbal and written communication skills, strong project management skills, and extremely detail oriented.• Creative thinker with demonstrated success in translating concepts into impactful campaigns and events.• Collaborator who proactively provides new ideas, improvement of processes, while working with others across organization to deliver enhanced and more effective programs. • High degree of flexibility and able to react quickly to changes in a fast-paced environment.
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