Laren Hagen
Director, Crm Operations @Electronic Arts (EA)
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WORK HISTORY
Director, Crm Operations @Electronic Arts (EA)
Kirkland, WA, US
SKILLS
ABOUT LAREN HAGEN
My Time at AWS as a Data Engineer in 2018 to gain hands-on experience with AWS cloud technologies and processes. In this role I developed and implemented processes to automatically reconcile service usage data across multiple upstream data sources. After transitioning to a TPM role, I led development of data and process integrations enabling marking for the Amazon Honeycode, the no-code app builder AWS launched in 2020. Primarily, my focus is now on global security and compliance considerations for core marketing technology, incl. ensuring that re:Invent (global) and re:Invent China were executed securely on digital platforms in 2020.Previous ManagementFounder of analytics department at GCG, delivering complex requirements in response to multi-billion-dollar projects: Gulf Coast Claims Facility, Deepwater Horizon Settlement, and Stryker Modular Hip Settlement. Served as highly trusted expert to GCG’s Executive team on business + technical concerns working to assess requirements, plan, and prioritize team responsibilities / roadmap.Evaluate, propose, and drive implementation of data warehousing components to enable automation and resiliency in the development process. Ensure adoption of industry best practices for software including: SDLC-based development processes, continuous integration, and automation for testing + data quality validation.BI / Reporting / AnalyticsProvide technical knowledge and management for end-to-end implementations of data warehouses. Design and ensure development of custom ETL, data warehousing, and analytics processes to address conflicting priorities of on-demand insight and cross-report near-transactional consistency. Ensure availability of self-service intelligence via PowerBI dashboard.Data Governance & ManagementDrive adoption of Data Governance best practices, leveraging the DMBOK and DMM Model. Lead ground-up design of custom data model in support of metadata management, in addition to evaluation of existing modelling efforts across Microsoft’s Enterprise Services. Champion for evaluation, PoC, and adoption of SQL MDS, plus improved data management tools and processes.Team ManagementDesign required team roles including: BI Engineers, Business Analysts, Data Analysts, and PMs. Establish role-appropriate responsibilities and goals for each employee, offer continuous coaching and support for development, and provide equitable performance reviews. Ensure team needs represented in a high-pressure fast-paced environment, which often require substantial time and effort.
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