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Lara Curtis
Director of Recruitment and Marketing Communications @Isenberg School Of Management, Umass Amherst
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WORK HISTORY
Director of Recruitment and Marketing Communications @Isenberg School Of Management, Umass Amherst
Partner with academic leadership to design and implement recruitment plans across all graduate degree programs and certificates to increase revenue through programmatic growth- Serve as primary liaison with MarCom and media partners to develop cohesive marketing and communication strategies that align with program goals to enhance visibility and enrollment outcomes- Direct lead management efforts optimizing inquiry-to-enrollment conversion rates- Lead configuration of Salesforce, in partnership with IT, to support email journeys, campaigns, and reporting- Oversee CRM documentation and training processes for staff to ensure data consistency and accuracy- Explore innovative Salesforce applications to enhance prospective and enrolled student experiences- Analyze enrollment data and industry reports to uncover insights that drive recruitment effectiveness- Monitor engagement metrics to optimize communication strategies and outreach effectiveness- Plan and execute over 130 recruitment events and 230 single-send mass emails each year using Monday- Leverage Salesforce Marketing Cloud to deliver targeted communications to various stakeholders- Collaborate across the school to execute marketing and communication strategies across the student lifecycle- Ensure program messaging, strengths, and curricula are accurately represented across promotional materials- Foster a culture of customer service excellence and data-informed decision-making- Oversee recruitment, performance evaluations, and professional development initiatives for staff.
EDUCATION
Isenberg School of Management, UMass Amherst
Master of Business Administration (MBA)
William & Mary
BA in Global Studies, European Studies
Mark H. McCormack Department of Sport Management, UMass Amherst
MS in Sport Management
ABOUT LARA CURTIS
Current Director of Recruitment & Marketing Communications for Graduate Programs at Isenberg School of Management. Previously Director of On-Campus MBA at Isenberg and CRM Manager for University Relations at UMass Amherst assisting with recruitment efforts and Program Information Specialist for Isenberg Graduate Programs. 2018 graduate of Isenberg\'s MBA/MS in Sport Management program; former Partnership Marketing Intern for the Baltimore Orioles; six years’ experience at Blair Academy teaching math and history, assistant athletic director, head varsity coach, and academic advisor.Proud alum of the College of William and Mary, and TC Williams High School of “Remember the Titans” fame; big DC sports fan (#ALLCAPS); former swimmer and volleyball player.
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