Lara Greden

About Lara Greden

As Senior Director of Market Intelligence at IDC, I help clients drive innovation in thought leadership and product roadmaps. With over 20 years of experience in customer-facing roles at technology organizations, I bring the benefit of cross-functional leadership in product management, marketing, market intelligence, and strategic planning to develop and deliver data-backed insights that are actionable and produce results. My professional journey spans leadership in go-to-market execution, IT and data center technologies, and cloud platforms. I am committed to fostering collaborative environments and enabling customer engagement, business case development, and C-suite collaboration. My work at IDC reflects my drive to uncover actionable insights and provide value to key decision-makers navigating IT infrastructure and software markets.

Experience

1. Sr Director, Market Intelligence IT Services, Financing, As-a-service Solutions, Circular Economy

   国际数据公司

   Mar 2024 — Present · Washington, DC, US

Education

• Massachusetts Institute of Technology

  Master of Science - MS, Technology and Policy

  1999 — 2001

• University of Minnesota

  BS, Mechanical Engineering

• Massachusetts Institute of Technology

  PhD, Building Technology

  2002 — 2005

Skills

• Enterprise Software
• Competitive Analysis
• Renewable Energy
• Start-Ups
• Crm
• Change Management
• Business Process
• Marketing
• Sustainability
• Sales
• Data Center
• Energy Efficiency
• Strategic Partnerships
• Energy Conservation
• Business Development
• Research
• Business Planning
• Strategy
• Energy Management
• Project Management
• Business Strategy
• Product Management
• Integrated Marketing
• Program Management
• Analysis
• Management
• Energy