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Lara Greden
Sr Director, Market Intelligence IT Services, Financing, As-a-service Solutions, Circular Economy @国际数据公司
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WORK HISTORY
Sr Director, Market Intelligence IT Services, Financing, As-a-service Solutions, Circular Economy @国际数据公司
Washington, DC, US
EDUCATION
Massachusetts Institute of Technology
Master of Science - MS, Technology and Policy
University of Minnesota
BS, Mechanical Engineering
Massachusetts Institute of Technology
PhD, Building Technology
SKILLS
ABOUT LARA GREDEN
As Senior Director of Market Intelligence at IDC, I help clients drive innovation in thought leadership and product roadmaps. With over 20 years of experience in customer-facing roles at technology organizations, I bring the benefit of cross-functional leadership in product management, marketing, market intelligence, and strategic planning to develop and deliver data-backed insights that are actionable and produce results. My professional journey spans leadership in go-to-market execution, IT and data center technologies, and cloud platforms. I am committed to fostering collaborative environments and enabling customer engagement, business case development, and C-suite collaboration. My work at IDC reflects my drive to uncover actionable insights and provide value to key decision-makers navigating IT infrastructure and software markets.
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