Lalit Varandani Immediate Joiner

Sr Operation Analyst - Program Manager @HARMAN International

Gurugram, IN

Support the planning, execution, and monitoring of email marketing campaigns using platforms such as Salesforce Marketing Cloud, ensuring timely delivery, proper segmentation, and performance optimization.Analyze panel health and engagement data, interpreting key metrics (open/click rates, churn, deliverability) and recommending data-driven actions to enhance performance.Track and report on email campaign KPIs and audience behavior trends through dashboards and tools like Excel, Salesforce reports, or Amazon QuickSight.Coordinate and execute scheduled database hygiene and maintenance activities, including bounce management, contact updates, and segmentation refinement.Manage internal survey projects for audience profiling and engagement, ensuring that collected data is accurately captured, validated, and utilized for targeted communications.Support the development and execution of new CRM and panel engagement initiatives, including email automation, journey creation, and A/B testing strategies.Act as a key operations contact across cross-functional teams, advising on best practices for list selection, campaign execution, and audience targeting using Qualtrics or internal systems.Draft and manage panel communications, including newsletters, promotional emails, portal content, and social media messaging aligned with brand and engagement goals.Provide sampling and feasibility support, drawing targeted audience segments for campaigns or research, and executing counts using Qualtrics and Cint.Maintain proficiency in email marketing and analytics tools, including Salesforce, Qualtrics, Cint, Excel, and QuickSight, to ensure accurate campaign delivery and actionable insights.

Rajasthan Institute of Engineering & Technology (RIET-Jaipur)

Bachelor's degree, Computer Science

Suresh Gyan Vihar University

Master of Business Administration - MBA, Information Technology

Delhi Public School - India

Bachelor's degree, Computer and Information Sciences, General