Lalit Varandani Immediate Joiner
Client-Centric Professional | Building Strong Relationships Through Innovation and Operational Excellence
- Role
- Sr Operation Analyst - Program Manager at HARMAN International
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Lalit Varandani Immediate Joiner
Senior Marketing Operations & Panel Manager with 8+ years of B2B experience across…
Experience
Sr Operation Analyst - Program Manager
Feb 2022 — Present · Gurugram, IN
Support the planning, execution, and monitoring of email marketing campaigns using platforms such as Salesforce Marketing Cloud, ensuring timely delivery, proper segmentation, and performance optimization.Analyze panel health and engagement data, interpreting key metrics (open/click rates, churn, deliverability) and recommending data-driven actions to enhance performance.Track and report on email campaign KPIs and audience behavior trends through dashboards and tools like Excel, Salesforce reports, or Amazon QuickSight.Coordinate and execute scheduled database hygiene and maintenance activities, including bounce management, contact updates, and segmentation refinement.Manage internal survey projects for audience profiling and engagement, ensuring that collected data is accurately captured, validated, and utilized for targeted communications.Support the development and execution of new CRM and panel engagement initiatives, including email automation, journey creation, and A/B testing strategies.Act as a key operations contact across cross-functional teams, advising on best practices for list selection, campaign execution, and audience targeting using Qualtrics or internal systems.Draft and manage panel communications, including newsletters, promotional emails, portal content, and social media messaging aligned with brand and engagement goals.Provide sampling and feasibility support, drawing targeted audience segments for campaigns or research, and executing counts using Qualtrics and Cint.Maintain proficiency in email marketing and analytics tools, including Salesforce, Qualtrics, Cint, Excel, and QuickSight, to ensure accurate campaign delivery and actionable insights.
Education
Rajasthan Institute of Engineering & Technology (RIET-Jaipur)
Bachelor's degree, Computer Science
2010 — 2014
Suresh Gyan Vihar University
Master of Business Administration - MBA, Information Technology
Delhi Public School - India
Bachelor's degree, Computer and Information Sciences, General
2008 — 2008
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