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Laetitia Velly
Global Marketing Operation Manager @Qlik
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WORK HISTORY
Global Marketing Operation Manager @Qlik
Suresnes, FR
LeanData process optimization for lead/contact/account routing, matching, and conversion workflowsAdvanced audience segmentation for precise and personalized targeting aligned with marketing personas and buying agendasDatabase cleansing and enrichment using Validity DemandTools: deduplication, normalization, and intelligent data completionData migration and structuring within Salesforce, including field mapping and quality assuranceDevelopment of detailed Marketing Personas to support go-to-market strategies and campaign personalization
EDUCATION
ESCADE
BTS Action Commerciale, Marketing
SKILLS
ABOUT LAETITIA VELLY
Experienced Marketing Operation Manager with a demonstrated history of working in the Business Intelligence industry. Multi-faceted marketing professional with extensive experience in business lead management processes, marketing databases, technologies and marketing automation solutions.
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