Ketong Yu

Ai Producct Manager(Product Management Trainee) @Liulishuo

Shanghai, CN

Led end-to-end 0-to-1 growth and commercialization for the company’s innovative AI Agent training program (To C & To G). Drove growth strategy, ad system deployment, data infrastructure, monetization funnels, AI course development, and operational SOPs. Achieved significant improvements in key metrics through rapid iteration.Growth & Monetization Strategy: Conducted independent market research, competitive analysis, and UE modeling to develop go-to-market and channel strategy. Designed and optimized user conversion funnels, defined core data tracking points, and established short-term North Star Metric (demo course completion rate).Advertising & Data-Driven Optimization: Built Tencent Ads (GDT) system from scratch including creative planning, agency collaboration, and placement/audience/budget optimization. Increased group entry rate by 30%(55% → 85%) through data-informed decisions. Established API-based attribution tracking with “landing page order” as key conversion event, targeting 5% conversion rate as primary business goal.Product & Content Development: Independently developed 10+ course-specific AI Agents using Coze (including batch content generation and data scraping functionalities), and authored step-by-step user documentation. Led end-to-end marketing material production (landing pages, banners, posters, live-streaming decks) supporting cold launch. Co-designed iterative project SOP covering product, operations, monetization, and creative processes to enable scaling.Operations & Team Leadership: Built a full private domain operations SOP covering community, DM, social media posts, live scripts, and group sessions. Recruited and led a 2-member content team; achieved 50+ leads in 5 days via 4 viral Xiaohongshu posts during a cold start, validating a new user acquisition path.

Boston University

Bachelor of Arts - BA, Environment Analysis & Policy

Boston University

Master of Science, Energy & Environment

Rutgers University–New Brunswick

Economics, Business analysis, Financial accounting, Math

Boston University

Bachelor of Arts - BA, Economics & Mathematics