Kunal Mathur

Digital Marketing Head (Fundraising Specialist - Digital, Unicef India) @UNICEF

New Delhi, IN

Responsible for driving end-to-end digital fundraising strategies and executing high-impact donor acquisition campaigns. Spearheaded performance marketing initiatives, leveraging data-driven insights to optimize paid digital campaigns across social media, display, and search platforms. Led a cross-functional team to enhance donor journeys through targeted segmentation, personalization, and retargeting strategies, increasing conversion rates and lowering CPAs.Collaborated with global teams to develop and execute large-scale campaigns, partnering with agencies and creative teams to deliver impactful content. Focused on acquisition and retention strategies to scale digital donor engagement, with a strong emphasis on A/B testing, audience insights, and innovative marketing technologies.Key areas include digital marketing, donor acquisition, lead generation, conversion optimization, campaign management, and performance analytics.