Kunal Mathur
Marketing and Growth | Digital Marketing Specialist & P&L Ownership | 16+ Years of Experience in Digital Marketing | Startup Growth Leader | Marketing Director
- Role
- Digital Marketing Head (Fundraising Specialist - Digital, Unicef India) at UNICEF
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Kunal Mathur
Experienced Marketing Director with a demonstrated history of working in IT services…
Experience
Digital Marketing Head (Fundraising Specialist - Digital, Unicef India)
Sep 2020 — Present · New Delhi, IN
Responsible for driving end-to-end digital fundraising strategies and executing high-impact donor acquisition campaigns. Spearheaded performance marketing initiatives, leveraging data-driven insights to optimize paid digital campaigns across social media, display, and search platforms. Led a cross-functional team to enhance donor journeys through targeted segmentation, personalization, and retargeting strategies, increasing conversion rates and lowering CPAs.Collaborated with global teams to develop and execute large-scale campaigns, partnering with agencies and creative teams to deliver impactful content. Focused on acquisition and retention strategies to scale digital donor engagement, with a strong emphasis on A/B testing, audience insights, and innovative marketing technologies.Key areas include digital marketing, donor acquisition, lead generation, conversion optimization, campaign management, and performance analytics.
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