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Kumi Croom

Managing Director @Duncan Channon

San Francisco, CA, US
EMAILS
k•••••@duncanchannon.com
MOBILE NUMBERS
+15•••••••50

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WORK HISTORY

Jul 2023 — Present

Managing Director @Duncan Channon

San Francisco, CA, US

As Managing Director, I provide leadership to foster a positive, inclusive, and creative work environment. I work across the agency to ensure operational efficiency. An agency lead contact and trusted partner for clients, nurturing and maintaining strong relationships. Collaborate with agency leadership to optimize agency processes and resource allocation, ensuring projects are delivered efficiently and profitably. Lead, coach, and mentor the account and project management teams, provide guidance on managing and mentoring staff for the senior leadership team, and act as a role model for the entire agency. Involved in talent management and team performance.

EDUCATION

1990 — 1995

San Diego State University

Bachelors, Journalism

SKILLS

Budget ManagementConsumer BehaviorCreative DirectionMarketingBroadcastCreative StrategyLeadershipInteractive AdvertisingCrmDigital StrategyConsumer ProductsDigital MediaPromotionsConsumer InsightsMarketing CommunicationsB2bAdvertisingCustomer InsightPresentationInteractive MarketingBrand CommunicationIntegrated MarketingBudgetsDirect MailManagementBroadcast ProductionDigital MarketingEmail MarketingBrand DevelopmentOnline AdvertisingConsumer BehaviourStrategic PlanningSocial MediaStrategyE-Commerce

ABOUT KUMI CROOM

With leadership experience in advertising and marketing (with an emphasis in health, public health and health equity), I currently serve as Managing Director at Duncan Channon, where I focus on fostering strong client relationships and cultivating an inclusive, creative agency culture. My role emphasizes leading high-performing teams who create successful marketing programs by providing mentorship and optimizing processes to ensure projects are delivered profitably and effectively. I am committed to shaping a workplace that supports collaboration and innovation while driving meaningful campaign outcomes. By leveraging expertise in strategic marketing management, I work across disciplines to deliver impactful solutions that inspire trust and long-term partnerships.

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