Kumi Croom

About Kumi Croom

With leadership experience in advertising and marketing (with an emphasis in health, public health and health equity), I currently serve as Managing Director at Duncan Channon, where I focus on fostering strong client relationships and cultivating an inclusive, creative agency culture. My role emphasizes leading high-performing teams who create successful marketing programs by providing mentorship and optimizing processes to ensure projects are delivered profitably and effectively. I am committed to shaping a workplace that supports collaboration and innovation while driving meaningful campaign outcomes. By leveraging expertise in strategic marketing management, I work across disciplines to deliver impactful solutions that inspire trust and long-term partnerships.

Experience

1. Managing Director

   Duncan Channon

   Jul 2023 — Present · San Francisco, CA, US

   As Managing Director, I provide leadership to foster a positive, inclusive, and creative work environment. I work across the agency to ensure operational efficiency. An agency lead contact and trusted partner for clients, nurturing and maintaining strong relationships. Collaborate with agency leadership to optimize agency processes and resource allocation, ensuring projects are delivered efficiently and profitably. Lead, coach, and mentor the account and project management teams, provide guidance on managing and mentoring staff for the senior leadership team, and act as a role model for the entire agency. Involved in talent management and team performance.

Education

• San Diego State University

  Bachelors, Journalism

  1990 — 1995

Skills

• Budget Management
• Consumer Behavior
• Creative Direction
• Marketing
• Broadcast
• Creative Strategy
• Leadership
• Interactive Advertising
• Crm
• Digital Strategy
• Consumer Products
• Digital Media
• Promotions
• Consumer Insights
• Marketing Communications
• B2b
• Advertising
• Customer Insight
• Presentation
• Interactive Marketing
• Brand Communication
• Integrated Marketing
• Budgets
• Direct Mail
• Management
• Broadcast Production
• Digital Marketing
• Email Marketing
• Brand Development
• Online Advertising
• Consumer Behaviour
• Strategic Planning
• Social Media
• Strategy
• E-Commerce