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Katarzyna Swierczewska
Senior Sports Marketing Manager East Europe @阿迪达斯
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WORK HISTORY
Senior Sports Marketing Manager East Europe @阿迪达斯
Lead a high-performing team of four in shaping sports marketing strategies across running and indoor sports in Eastern Europe. Oversee complex projects and manage a substantial budget, driving brand visibility and athlete engagement.Key Highlights- Recognized as one of the 50 Most Influential Women in the Polish Sports Business by SportMarketing.pl in March 2024- Spearheaded adidas’ partnership with the Polish and Hungarian Olympic Committees for Paris 2024, enhancing the brand’s Olympic presence.
EDUCATION
SGH Warsaw School of Economics
Postgraduate Studies for Culture Managers
Kozminski University
Postgraduate studies, E-commerce
University of Warsaw
Master's degree, Marketing and Management
ABOUT KATARZYNA SWIERCZEWSKA
With a proven track record in sports marketing and communications, I currently lead a dynamic team at adidas, shaping impactful marketing strategies across Eastern Europe. My role involves managing complex projects, all aimed at enhancing brand visibility and athlete engagement. Achievements to Note- Honored as one of the 50 Most Influential Women in the Polish Sports Business by SportMarketing.pl in 2024 & 2025- Successfully spearheaded adidas\' partnership with the Polish and Hungarian Olympic Committees for Paris 2024, significantly boosting our Olympic presence- Previously, I played a pivotal role in executing adidas\' marketing strategies, securing high-profile partnerships, and launching the adidas Brand Center in Warsaw. My projects, like the Female Leadership Talks, promote career development and empower women in the industry.I have extensive experience in PR and communications, having led strategies for major clients, including Bridgestone, while enhancing brand visibility through impactful media relations. Passionate about sports, innovation, and leadership, I am committed to driving change and fostering inclusive environments in the sports industry.Let’s connect and explore how we can collaborate to elevate brands and empower communities in the sports realm!
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