Kristy Hoffmann
Marketing Campaign Director @SoftServe
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WORK HISTORY
Marketing Campaign Director @SoftServe
Berlin, DE
Own global campaign strategy aligned with GTM priorities, revenue goals, and pipeline targets.Lead end-to-end campaigns across performance marketing, enterprise ABM, content, events, and partner marketing.Drive enterprise pipeline growth through structured, account-based programs targeting strategic accounts and buying committees.Manage campaign budgets end-to-end with full ROI and performance accountability.Partner closely with Sales and regional leadership to connect awareness, demand, pipeline acceleration, and deal influence.Translate business goals into scalable playbooks, clear KPIs, and repeatable execution models.Continuously optimize campaigns using data, attribution, and market insights.
EDUCATION
Freie Universität Berlin
Master of Arts, Spanish
Humboldt-Universität zu Berlin
Master's degree
Humboldt-Universität zu Berlin (Humboldt University of Berlin)
Master's degree
University of California, Berkeley
Business Administration, Management and Operations
Humboldt-Universität zu Berlin
Master of Arts, American Studies, History, Communications
SKILLS
ABOUT KRISTY HOFFMANN
Education is not something you can finish”Dynamic and results-driven Global Marketing Director with a proven track record of driving brand growth, revenue, and engagement through strategic, data-informed campaigns. Adept at leading cross-functional teams, managing multi-channel initiatives, and aligning marketing efforts with business goals. Highly adaptable and collaborative, with a strong commitment to innovation, execution, and measurable success.
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