Kayla Cash
Global Public Relations Manager @SoftServe
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WORK HISTORY
Global Public Relations Manager @SoftServe
Denver, CO, US
Increased media coverage by 400%+ in the first year of bringing professional PR expertise in-house (2023) and later grew SoftServe’s media mentions with NVIDIA by 187% in 2024- Established foundational processes to drive PR 101 education, provide media training, build credible thought leadership, streamline PR requests, connect marketing and business functions, and align initiatives with HR, internal, and executive communication teams- Led cross-functional teams in developing comprehensive PR strategies for major integrated campaigns, including joint product launches for a series of Gen AI solutions with NVIDIA, studies covering market developments for enterprise data and Gen AI with research organizations like Forrester and Wakefield Research, and various objectives for partners (NVIDIA, Google Cloud & AWS), resulting in positive media coverage and successful stakeholder engagement- Created a thought leadership program to engage spokespeople and conducted dozens of media & event training for 10+ executives and SMEs (subject matter experts)- Directed global initiatives reaching 15+ countries while solely handling all media relations and company PR requests in the NA & UK territories and managing PR agencies in the APAC, DACH & EMEA regions- Compiled regular coverage reports and leadership updates tracking various metrics for media quality, performance, engagement, and competitive analysis- Amplified knowledge and expertise in the B2B tech & IT industries, specific to artificial intelligence (AI), Gen AI, agentic AI, data & analytics, cloud, software development, major NVIDIA ecosystems (like Gen AI and Omniverse), and more- Utilized a spectrum of public relations tools, including but not limited to Qwoted, Meltwater, Muck Rack, OnePitch, BuzzSumo, Signal AI, Google Analytics, Podchaser, Asana, HARO/SOS/Peter Shankman, Cision & Connectively, and several newswire distribution services (Business Wire, GlobeNewswire, PR Newswire).
EDUCATION
University of Idaho
Bachelor of Science (BS)
SKILLS
ABOUT KAYLA CASH
Hi, I’m Kayla Cash! I’m a strategic communications leader and erudite professional in the public relations field. I have 10+ years of experience in writing and communications with a background in local news journalism (KBOI-TV & KSBY-TV), a few PR agencies, and in-house brand PR. I’ll always be a media advocate at heart while chasing dreams for another PR team. As the global public relations manager at SoftServe (an IT consulting and digital services provider), I oversee external communications and media opportunities across all industries with a focus on innovative solutions in Gen AI, AI/ML, data & analytics, cloud, robotics, cybersecurity, IT, and digital engineering. I manage and coordinate brand amplification with key partnerships like NVIDIA, Microsoft, AWS, Google Cloud, and more. I’m passionate about stimulating brand growth and shaping public perception. I love developing innovative PR strategies, driving cross-department marketing and brand awareness initiatives, establishing core best practices and building the foundations for a successful communications program.🤓 Specialties-Global Communications and Public Relations (PR) Strategy -Media Relations-Media Training & Spokesperson Coaching-Trendjacking & Proactive Media Outreach-Executive Communications & Thought Leadership-Content Creation & Brand Journalism -Messaging Development-Corporate & Crisis Communications-Event & Trade Show PR-Coverage Reporting & Competitive Analysis -Speaking & Awards Management-Social Media Management & Development Industries-Artificial Intelligence: Generative AI (Gen AI), Agentic AI, Physical AI -B2B Technology: Fintech, insurtech, HRtech, health tech — most tech-evolving sectors-E-commerce & Retail-Financial Services: M&A, investment banking, payments, lending, real estate-Healthcare & Life Sciences-HR & CSR-Industrial: Energy, manufacturing, supply chain, engineering, OEE-Robotics & Aerospace Let\'s connect!
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