Kristine Lopes
Sr Global Integrated Campaign Manager @Parallels
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WORK HISTORY
Sr Global Integrated Campaign Manager @Parallels
Sunnyvale, CA, US
Driving global growth for Parallels as Sr. Global Integrated Campaign Manager. I design and implement strategic B2B and B2C campaigns focused on boosting revenue, engagement, and full-funnel performance. This includes orchestrating integrated efforts across digital marketing, web, lifecycle channels, sales, and product touchpoints to create cohesive journeys and unlock measurable business impact.• Strategic Planning & Forecasting:Build global campaign strategies informed by data, audience insights, and lifecycle needs. Define goals, budgets, and GTM plans across early- and late-funnel metrics.• Creative Direction & Messaging: Develop audience frameworks, value propositions, and storytelling that adapt across channels. Ensure messaging stays consistent, data-informed, and customer-centric.• Integrated Execution & Channel Orchestration: Lead cross-channel activation across digital, email, web, in-product, and sales enablement. Coordinate with Product and Engineering on automation, sequencing, and channel governance.• Performance Analysis & Optimization: Use dashboards and behavioral insights to refine targeting, improve ROI, and guide future planning. Translate data signals into clear recommendations.• MarTech & AI Alignment: Support scalable activation by leveraging CRM, automation workflows, and emerging AI-powered content and audience tools.
EDUCATION
The University of Texas at Austin
Post Graduate, Artificial Intelligence and Machine Learning: Business Applications (PGP-AIML)
Pepperdine University
Bachelor of Arts - BA, Business Administration and Management, General
SKILLS
ABOUT KRISTINE LOPES
Strategic product marketer with a passion for transforming messy problems into crisp narratives and high-performing go-to-market engines. I thrive at the intersection of creativity and analytics, shaping positioning that resonates and lifecycle programs that scale. Colleagues know me for my collaborative style, calm under pressure, and ability to bring teams together around a shared vision. I love championing customer insight and turning it into momentum, growth, and category-defining work.
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