Anu Arora
Senior Manager, Marketing Analytics (Function Head) @Parallels
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WORK HISTORY
Senior Manager, Marketing Analytics (Function Head) @Parallels
Phoenix, AZ, US
EDUCATION
Panjab University
Post Graduate Diploma in Statistics, Statistics
Guru Nanak Dev University, Amritsar
Bachelor of Computer Applications, Computer Science
New Delhi Institute Of Management
Master of Business Administration (MBA), Finance + Marketing
SKILLS
ABOUT ANU ARORA
Strategic and results-driven marketing analytics professional with 12+ years of experience optimizing digital experiences, measuring campaign impact, and driving data-informed decisions. Skilled in web analytics, dashboarding, CRO, A/B testing, and multi-channel performance tracking. Adept at translating data into actionable insights and fostering collaboration across technical and marketing teams. Proven ability to manage teams and technologies to enhance user experience and business outcomes.AREAS OF EXPERTISE: • Dashboard Reporting • Data visualization • Website Optimization • KPI Monitoring • Social Media Analytics • QA & Reporting • Financial Analytics • Online Marketing • Survey Analytics Tracking • Lead Generation • E-mail Marketing • Metadata Tagging • Content Management • Content Strategy • Project Management • E-mail Marketing • SEO/SEM • Data Management • Benchmark ReportingSKILLS/SOFTWARE & CERTIFICATIONS- Adobe Analytics, Adobe Target, Optimizely, Google Analytics Certified Professional - Google Adwords, Data Studio, Looker studio, Salesforce (Pardot), Crazy Egg, Google Tag Management, Power BI, and Tableau- Advanced proficiency in MS Office Suite, SQL and Big Query.
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