Find Unlimited Emails.For Free.
Discover prospects, find their business emails, and build your pipeline with Unifers.
Start for FreeKristie Adamson
Vice President West @Suntory Global Spirits
Signup · Get unlimited contacts
WORK HISTORY
Vice President West @Suntory Global Spirits
US
I spearhead the introduction of a first-to-market flavored malt beverage brand across California and Hawaii, leveraging the Reyes Beer Division network to build dynamic distribution channels. I drive market expansion by executing competitive pricing strategies that protect profitability across supplier, distributor, and retail tiers. Through strategic planning, forecasting, and business alignment sessions—including MBRs, QBRs, and launch forums—I ensure seamless execution and sustained commercial growth.Below listed are some of my achievements within this role:• Increased market penetration to over Points of Distribution within two months through coordinated launch activations, promotional incentives, and distributor partnership programs.• Delivered full POS suite and launch materials ahead of schedule by managing agency production, securing UPCs, creating new-item documentation, and organizing warehousing logistics.• Generated incremental cases by accelerating Hawaii launch six months early via pre-sell authorizations, retailer events, strategic pricing, and full major-chain distribution.• Grew distributor placements by 15% by leading a high-performing trade sales organization and implementing data-driven strategies and targeted market initiatives.• Optimized financial performance for the Suntory Ready-to-Drink (RTD) division by overseeing full P&L operations, streamlining cost structures, and maximizing revenue streams.• Expanded retail footprint and brand accessibility by securing product authorizations in key national and regional chains including Safeway, Ralphs, Walmart, Trader Joe’s, Costco, and AVP.
EDUCATION
San Diego State University-California State University
Bachelor's degree
San Diego State University-California State University
Master of Business Administration (MBA)
SKILLS
ABOUT KRISTIE ADAMSON
Visionary and results-oriented business leader with a proven record of driving transformative growth, accelerating revenue performance, and spearheading enterprise-wide strategic initiatives. I bring a unique blend of commercial acumen and operational excellence, having successfully led national sales and marketing programs, managed multimillion-dollar product launches, and executed market expansion strategies that deliver measurable impact. My leadership philosophy centers on empowering teams, fostering accountability, and creating agile frameworks that sustain long-term business success.I specialize in leveraging data-driven insights, digital transformation, and scalable business models to optimize performance across complex and competitive landscapes. Through a balance of strategy and innovation, I help organizations unlock new growth pathways, elevate customer engagement, and strengthen brand equity. My experience spans trade development, performance analytics, and cross-functional collaboration — always focused on turning opportunities into tangible results.A firm believer in the power of purposeful leadership, I am passionate about cultivating high-performance cultures and enabling organizations to thrive in fast-evolving markets. If you’re seeking a results-driven partner to help shape strategic direction, enhance business agility, or elevate operational outcomes — let’s connect and explore how I can help you achieve your goals.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.