Kristi Lee-John

About Kristi Lee-John

As the Founder and Chief Strategy Officer of a global marketing and PR firm for growth-mode B2B organizations in life science and tech, my expertise comes from years of experience working with a wide variety of companies, products, and industries. But what makes me unique in this space is my hard-earned, well-deserved reputation. Who I am at work is who I am in life. Here’s what matters to me: RELATIONSHIPS – Too many agencies just want the next big job, but I’m about relationships. I invest in my clients and have the long-standing and repeat customers to prove it. COMMITMENT – Call it a willingness to do hard things, grit, or work ethic, but I don’t give up easily when challenges arise. I am committed to my clients’ success above all. TRANSPARENCY – My pledge to my clients, and my team, is to be completely open at all times about what we are working on, challenges that come up, and how we’ll overcome them. EXPERTISE – I’ve worked with hundreds of companies, and leverage that experience to execute fully integrated marketing campaigns, brand development, and public relations. STRATEGY – Thinking strategically includes assessing the status quo, identifying gaps, and creating a plan to go “from here to there.” I excel at simplifying, streamlining, team-building, and executing. LISTENING – I am a good listener and enjoy interviewing subject matter experts to learn their voice and effectively promote their thought leadership across multiple platforms. FLEXIBILITY – Priorities change. Paths shift. New ideas emerge. It happens—and not just in startups. It’s how you adapt, especially in today’s digital age, that matters. These are the values that underpin everything I do, including why I started—and how I run the day-to-day operations at—Crossroads B2B Consulting. If you’re interested in working together, contact us today. i•••@crossroadsb2b.com https://crossroadsb2b.com 91••••••54

Experience

1. Founder

   Crossroads B2b Marketing

   Aug 2016 — Present · Raleigh-Durham, NC, US

   After years in the ever-evolving world of marketing and PR, I launched Crossroads B2B Consulting to service life sciences and tech organizations large and small, public and private, with and without existing in-house marketing teams. We bridge the gap between the executive team, company stakeholders, and marketing and PR initiatives to bring a fresh outside perspective. STRATEGIC COUNSEL – marketing planning and team building, marketing process improvements, audits of existing marketing assets, strategic growth planning, lead generation strategy, thought leadership development, brand awareness development BRAND DEVELOPMENT – messaging, logos, branded graphics, website development, media relations CONTENT CREATION – videos, animated videos, white papers, slide decks, infographics, data/product sheets, eBooks, reports, brochures, website content, bylined articles, blog posts, email content, social posts PUBLIC RELATIONS – press releases, press release distribution, media outreach/follow-up, analyst relations, media strategy GRAPHIC DESIGN – illustrated graphics, photo treatment, marketing collateral, collateral templates, conference booth backgrounds/banners SEO & PPC – competitive audit, keyword research, SEO plugins, Google Ads, campaign reporting DIGITAL ANALYTICS – Google Analytics, social media, email campaigns, press releases Connect with us to explore how our team can bring experienced leadership and strategic counsel to your next PR and marketing engagement. Here’s how: i•••@crossroadsb2b.com https://crossroadsb2b.com 91••••••54

Education

• Meredith College

  Bachelor of Arts - BA, Marketing