Krista Kokjohn-Poehler

About Krista Kokjohn-Poehler

Mission: Partner with other inspired social innovators to shift thinking and change the world. I specialize in designing social impact strategies & programs, personal growth programs/products (adult learning), cultivating high-level relationships, producing experiences, and growing businesses & brands. Inspired social impact executive, systems thinker, consultant, business leader, partnership builder, user-centered designer, and entrepreneur with over 20 years of experience focused on leveraging my strategy design and operational expertise to build solutions that unleash human potential and drive social change at scale. As President of Triibe Coaching, I lead vision, strategy and execution for the growth and operations of the company. As Assistant Dean of the Kroc School of Peace Studies, I oversaw our branding/marketing, development, and events. Previously I served as Managing Director and Director of Strategy & Partnerships for GOOD corps, a social impact consultancy that helps corporations design and implement their signature social programs. I led account relationships, strategy, and experience design for projects with the Foundations/CSR teams at YouTube, AARP, Nike, AT & T, Dick\'s Sporting Goods, 100Kin10, Modern Movement Fellowships, Pearson, and more. Prior to GOOD Corps, I successfully designed, launched, and built two multi-million dollar girls brands and a kids brand, designed the future of the Nike Foundation’s Global Girl Effect University (funded by the Gates Foundation and World Bank), designed the future of the National Girl Scout program, and worked in college and professional sports. I have been recognized by Marquis Who\'s Who, Brandweek as a Guerilla Marketer of the Year, quoted in Stanford Social Innovation Review, and presented at numerous conferences. Left and right brain social innovation CEO/President who builds experiences and products that delight. If you’re inspired to change the world, I’d like to meet you. Specialties: • Social Impact Strategy • Personal growth programs/products (adult learning) • Human-centered design • Business growth and efficiency • Brand Building & Business Launches • Experience design • Data analysis/pattern spotting • Partnership development • High-level client relationships • Program Development • Cross-Functional Team Building & Leadership • Customer Journey mapping • Project Management • Measurable Impact • Concept Development & Execution • Systems thinking • Unleashing Girls\' potential • Sports

Experience

1. President

   Triibe Coaching

   Jun 2021 — Present · San Diego, CA, US

   Lead vision, strategy, program design, branding and execution for the growth and operations of the company. About Triibe Coaching: Triibe Coaching exists to create more abundance in the lives of others and transform the mortgage industry in the process. Our vision: By 2038, every person in the U.S. expects their loan officer to be a lifelong advisor who helps them build generational wealth with real estate. Triibe Coaching is a Modern mortgage and life coaching company that focuses on helping mortgage professionals excel in their career and make every part of their life more abundant. • Wrote and executed the business plan, built all operations, signed multiple enterprise agreements, grew monthly revenue from to $62,500/mo.• Develop and execute business growth strategies across product development, branding, marketing, sales, and partnership development.• Developed and implemented an innovative coaching product and strategic alliance to equip loan advisors in the toughest interest rate environment in over 20 years (increased revenue by 300%).• Manage the P&L, financial planning, forecasting, budgeting, tracking and reporting.• Oversee all day-to-day business operations, creation of systems, processes, tech stack and standards of practice.• Develop short and long-term business vision and goals (OKRs), including client impact goals. Lead the team in developing their quarterly OKRs that ladder up to the company OKRs.• Lead a cross-functional team of founders, partners, employees, and contractors. • Spearheaded the development of flexible roles and increased the diversity of team members.• Created the look and feel of the brand, and led the development of our website and landing pages. Oversee the development of all creative brand assets and copy.

Education

• UC San Diego Extended Studies

  Certificate, Sustainable Business Practices

  2012 — 2016

• University of Oregon Lundquist College of Business

  M.B.A., Management, Sports Marketing

  1999 — 2001

• UC San Diego

  B.A., Visual Arts Media, and Communications

  1993 — 1998