Krista Raymer

WORK HISTORY

EDUCATION

SKILLS

ABOUT KRISTA RAYMER

There are 3 ways to grow a cannabis business. Acquire customers 2. Increase their spend 3. Increase the frequency of their purchasing Tight resources, intense competition and regulations make it hard to do any of them. Most retailers and brands feel they have a handle on one of the above but get caught up trying to do it profitably. Now, layer in inventory pinch points and pricing compression, and suddenly, you are on a discount spiral to attract customers.All for what?Wasting thousands on customer acquisition when your most significant opportunity might be customer spend or frequency of purchase. What’s on the menu? Who manages it? When and how do I communicate with our customers?This is where data is critical—knowing what to do when. Imagine acquiring a new customer and knowing you can retain them and build their spending. Revenue every month is on track to hit the forecast. Break-even, or even make money! You are in control of the business. About Me:I was a cannabis medical patient working in fashion when cannabis was legalized in Canada. I noticed many cannabis brands and retailers were missing the mark in retail and were missing a wealth of proven strategies. I founded Vetrina Group to make excellent retail achievable and a little easier. Now I run strategy at C3 Industries.