Krista Lasche

About Krista Lasche

With over 20 years of experience in the retail industry, I have developed a strong expertise in product management, product design, customer service, and merchandising. As a Category Manager at Michaels Stores, Inc, I led the strategic direction and execution of the paper crafting and art supplies categories, managing over SKUs and driving over $500 million in annual sales. I worked with cross-functional teams, vendors, and customers to deliver innovative and profitable products that met the needs and preferences of the diverse and creative Michaels customer base. Previously, as a Product Manager at Michaels Stores, Inc, I oversaw the development and launch of multiple product lines, including seasonal, licensed, and exclusive products, collaborating with internal and external partners to ensure quality, compliance, and customer satisfaction. I also managed the product design team, providing guidance, feedback, and support to the designers and ensuring alignment with the Michaels brand and vision. I am passionate about creating and delivering products that inspire and delight customers, and I am always eager to learn new skills and explore new opportunities in the retail industry. I value collaboration, innovation, diversity, and excellence, and I strive to bring these values to every project and team I work with.

Experience

1. Buyer Floral and Greenery

   At Home Group Inc.

   Dec 2024 — Present

Education

• Ohio University

  BS, Fashion and Retail Merchandising

  1990 — 1994

Skills

• Consumer Products
• Assortment
• Cross-Functional Team Leadership
• Packaging
• Competitive Analysis
• Management
• Team Building
• Purchasing
• Visual Merchandising
• Product Management
• Customer Service
• Product Development
• Trend Analysis
• Profit
• Supply Chain
• Inventory Management
• Product Design
• Sales
• Retail
• Forecasting
• Product Launch
• Sourcing
• Brand Development
• Pricing
• Store Management
• Product Marketing
• Merchandising