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Salesforce Marketing Cloud Administrator Dt Patient Impact @UCB
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WORK HISTORY
Salesforce Marketing Cloud Administrator Dt Patient Impact @UCB
Smyrna, GA, US
Preference Center Management: Led ongoing maintenance and enhancement of the managed Preference Center, proactively identifying and implementing solutions to optimize performance and user experience. • Data-Driven Insights: Collaborated with cross-functional stakeholders to gather and analyze data, generating actionable reports and insights that informed strategic marketing decisions. • Marketing Cloud Access Management: Administered and maintained user access for the Marketing Cloud platform, ensuring vendors had appropriate permissions and providing ongoing support. • API Integration Development: Developed and deployed multiple installed packages for seamless API integration of signup forms, configuring appropriate permissions for secure data exchange. • Domain & Sender Profile Management: Partnered with Network and Security teams to register new domain on 4C, conducting DMARC assessments and collaborating with Salesforce to create corresponding sender profiles. • Quality Assurance & Testing: Collaborated with stakeholders to thoroughly test enhancements, executing both new and existing test cases to ensure quality and functionality. • Documentation & Version Control: Meticulously documented code changes, maintained version control on Teams Files, and managed deployments to ensure code integrity and traceability. • Solution Design & Implementation: Elicited business requirements and translated them into comprehensive design documents, developing and implementing viable solutions aligned with existing infrastructure and best practices.• Segmented Audience using Data Cloud and integrated the Data Cloud by creating installed packages.• Created Primary Key for each contact at data cloud and centralized data from different channels before bringing the data into Marketing Cloud.
EDUCATION
University of West Los Angeles
Masters in Computer Science
Northwestern Polytechnic University
Master's degree, Electrical and Electronics Engineering
Campbellsville University
Master's degree, Professional Business Administration
Campbellsville University
Master's degree, Information Technology Management
Devineni Venkata Ramana & Dr. Hima Sekhar MIC College of Technology
Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering
ABOUT KRISHNA Y.
With extensive experience in Salesforce Marketing Cloud, I specialize in Preference…
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