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Michael Knott
VP, Strategy & Development @Dial-Up Media
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WORK HISTORY
VP, Strategy & Development @Dial-Up Media
EDUCATION
California State Polytechnic University-Pomona
BS, Marketing
SKILLS
ABOUT MICHAEL KNOTT
I’m a strategic leader with over two decades of experience driving paid media innovation, brand growth, and digital transformation across global brands and agencies. My work spans CPG, tech, entertainment, finance, and travel. I’ve led multimillion-dollar campaigns, scaled high-performing teams, and delivered award-winning results.Currently, I oversee full-funnel growth initiatives and partner with marketing analytics, product & engineering and sales to drive buyers for Rakuten. Prior to Rakuten, I led global media at Logitech, where I helped to drive 200%+ D2C growth and launched the company’s first global brand campaign. My agency-side leadership includes SVP roles at UM and FCB, where I built and executed integrated media strategies for Charles Schwab, Hotwire.com, Microsoft, and Taco Bell as an integral part of teams earning a wide array of recognition including Effies, Clios, and Cannes Lions.I thrive at the intersection of strategy, creativity, and performance. Whether partnering with product, analytics, or creative teams, I bring a collaborative mindset and a relentless focus on results.
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